The marketing geniuses down at McLaren clearing haven’t dozed off over the winter break, and have come up with a cracking sponsorship partnership for the Australian Grand Prix weekend. What better way to tap into the Halo resembling a flip-flop than to team up with a company who make flip-flops!
The logo of British lifestyle brand Gandys will appear upon the Halo in both McLaren cars, as well as collaborating for a limited “Halo-edition” flip-flop, with all profits going directly to the Orphans For Orphans charity that the Gandy brothers founded.
Hello, halo. When #F1 inspiration strikes for a great cause. McLaren goes feet first in our flip-flop collaboration with @GandysLondon: https://t.co/dX4uUIlIvp #HaloEdition pic.twitter.com/4MMMHTiidS
— McLaren (@McLarenF1) March 16, 2018